In August 2005, Maconomy announced its 3-year growth plan for 2006-2008 “Roadmap for Growth”. In December 2007 the follow-up, “Roadmap for Growth II”, placed profitability and European Leadership on Maconomy’s agenda for 2009-2011.
Targets for 2007 were met and the original 2008 target is now reflected in an expected licence revenue of DKK 75 million. In 2008, focus is on executing the current growth plan and, at the same time, preparing specific initiatives for 2009-2011.
See the strategy chapter on page 9-15 in the annual report.
The core elements of “Roadmap for Growth” are:
- Investment in building up industry authority
- Focus on Professional Services Organisations
- Focus on selected geographic markets
- Greater use of preconfigured components, third party technologies and open standards
Several organisational and structural initiatives were implemented in 2006-2007 to strengthen industry focus and the sales force. New additional products were launched in 2007 based on open standards and/or third-party technologies together with a new version of the standard solution. This has significantly improved Maconomy’s customer value with a particular focus on business managers and project managers.
Product strategy: To develop products that match best practices in Professional Services Organisations so that efficient and customised business processes are supported as best as possible. Development takes place in Denmark and Ukraine.
Distribution strategy: Direct sales through own sales subsidiaries on 6 markets.
