Maconomy helps Bartle Bogle Hegarty to greater business performance

Integrated solution displaces cumbersome manual processes for resource and traffic planning

Maconomy, a leading provider of business solutions and services for professional services organisations and marketing communications organisations, announced today that Bartle Bogle Hegarty has deployed the Maconomy Agency Solution with AnalytiX to more than 200 employees to streamline accounting functions as well as project and resource planning for increased efficiency and better overall business performance.

Maconomy Agency Solution is a single, integrated enterprise resource planning (ERP) solution designed specifically for marketing communications agencies. The AnalytiX module adds business intelligence capabilities to the core platform to gain greater perspective on resource utilisation to avoid the common problems such as over-servicing clients and under-utilising in-house talent.

“Maconomy’s resource utilisation will help us better manage our staff,” said Dan Tucker, Chief Financial Officer at BBH. “Maconomy gives us more comprehensive visibility into client resource requirements, speeding our ability to track and project profitability at both a client- and company-wide level.”

At BBH, Maconomy Agency Solution displaced cumbersome, error-prone manual processes to drive down administrative costs and provide confidence in the information coming out of the system for more effective planning.

“A clear and comprehensive view of overall business health is essential to daily operations as well as future growth plans,” said Steen Andersen, Country Manager, Maconomy US. “We have designed the Maconomy Agency Solution specifically to provide marketing communications agencies with the information they require to maximise profitability through finance management, job costing, project management, business intelligence, and resource planning – all in a single integrated solution.”

About BBH

BBH is a full-service advertising agency founded in 1982 with offices in London, Singapore, Tokyo, New York, Shanghai and Sao Paulo employing over 860 people.