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What is Business Intelligence?
Be sure to read two new white papers from Maconomy on Business Intelligence (BI). The first paper, “What is Business Intelligence?” aims to provide clarity on the subject of BI. It provides an in-depth yet straight-forward definition of BI, firstly with a focus on the three elements that make up BI, and secondly, by contrasting it with other levels of business reporting. |
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How business intelligence adds value to your organization
“How business intelligence adds value to your organization” is the companion piece to “What is Business Intelligence?” and explains the benefits a company receives with BI, as well as the steps it should take to ensure successful implementation and use of BI. |
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Maconomy´ “Profitability Triangle”
Read the new white papers in this three-part series from Maconomy on the “Profitability Triangle” in the marketing communication industry, which is based on three drivers of profit – utilization, pricing and compensation.
We devote a paper to each of these drivers, to provide in-depth information on how to make them success factors, so that agencies can survive, and thrive, in their dynamic industry. |
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Five fatal flaws of CRP:
This white paper maps out for the reader what NOT to do when a firm decides to implement a capacity and resource planning solution. |
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How to implement CRP successfully:
How can your firm implement capacity and resource planning in a methodical and effective way? Read this white paper to find out. |
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Sarbanes Oxley:
This white paper assesses what the cost will be to Marketing Communications organisations to implement the Sarbanes-Oxley rules on financial disclosure |
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SOA white paper:
Many small and medium sized businesses have not embraced the idea of a service oriented architecture. This paper argues that SOA presents great opportunities to SMEs |
