2008 was the final year of the three-year growth plan “Roadmap for Growth I”. In December 2007 Maconomy announced the sequel to the growth plan, “Roadmap for Growth II”, which will be in effect from 2009 through 2011. The main point in “Roadmap for Growth II” is a focus on profitability and European Leadership within ERP to PSO companies.
“Roadmap for Growth II” includes financial goals of 2011 revenue of EUR 100 million with an EBITDA margin of 15%. The significant revenue growth will be realised through organic growth and consolidation via acquisitions. However, the current economic situation may postpone the time for fulfilment of. These targets.
In 2009 Maconomy expects revenue of approx. DKK 215 million, of which licence revenue of DKK 55 million is expected, and earnings before depreciation (EBITDA) of DKK 15 million.
The key elements of “Roadmap for Growth II” are:
- Focus on new European markets
- Focus on new PSO segments
- Organic and acquired growth
- Increased use of pre-configured components, third-party technologies and open standards
Product strategy: to develop products that match “best practices” in Professional Services Organisations in order to support efficient and customer-focused workflows in the best way possible. Development is done in Denmark and in Ukraine.
Distribution strategy: direct sales through own sales offices and partner sales outside the key markets.