white papers and reports


These white papers and reports present a wider context for the value we bring to our clients. They help you analyse industry trends and give you an inside look at what developments you can expect in the Professional Services industry in the future.

Service Oriented Architecture White Paper
PDF - download 		   Many small and medium sized businesses have not embraced the idea of a service oriented architecture. This paper argues that SOA presents great opportunities to SMEs. 
     
Sarbanes Oxley White Paper
PDF - download 		   This white paper assesses what the cost will be to Marketing Communications organisations to implement the Sarbanes-Oxley rules on financial disclosure. 
     
Implementing Capacity and Resource Planning White Paper
PDF - download 		   How can your firm implement capacity and resource planning in a methodical and effective way? Read this white paper to find out. 
     
Five fatal flaws of Capacity and Resource Planning White Paper
PDF - download 		   This white paper maps out for the reader what NOT to do when a firm decides to implement a capacity and resource planning solution. 
     

The Profitability Triangle: Resource Optimisation, Pricing Management and Compensation Management White Papers
PDF - download Part1

PDF - download Part 2

PDF - download Part 3

   Read the new white papers in this three-part series from Maconomy on the “Profitability Triangle” in the marketing communication industry, which is based on three drivers of profit – utilisation, pricing and compensation.
We devote a paper to each of these drivers, to provide in-depth information on how to make them success factors, so that agencies can survive, and thrive, in their dynamic industry.
 
     
Finance and shared services
PDF - download 		   Organization of Finance and the Shared Services Thinking in the Marketing Communications Industry 
     
Nucleus Real ROI Report
PDF - download 		   Learn more about how Nucleus conducted an in-depth investigation of 26 Maconomy deployments and found all customers had either already received a positive ROI or were generating positive benefits and were on plan to achieve positive ROI. 
     
Interview with David Hofferberth 
Read the interview		   How can People Planner help PSOs meet the challenges in their markets today? Read the interview with David Hofferberth.
     


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